State Farm has been using Rodgers and the Discount Double Check theme since late 2012. The use of humor is different for each campaign, but it has made the messages resonate with people. We have been successful in getting these messages to people and in having them associate Chris and Aaron not only with State Farm, but with specific services. What we try to do, and what we have been successful at, is aligning with specific athletes to deliver messages that are about, in these cases, two of our key offerings: Personal service, which lines up beautifully with Chris Paul as an NBA assist leader and what we’ve done with Aaron Rodgers and our Discount Double Check policy. It’s not a situation where you go in and give a really hard retail message. You have to be really thoughtful about what message you are trying to deliver in that environment. What is the challenge of using humor to talk with consumers about serious topics such as buying insurance policies? When you do that over time, people start to look for that story, they want to see the next installment of that story, and that’s a key part of what helps up to break through in that very crowded environment.
As a brand, we have spent a lot of time on these campaigns telling what I call 360-degree storytelling campaigns over time, which definitely aids in that brand recall in that space, whether it’s the NBA or NFL. We tell an engaging and entertaining story to break through. We know that there are really passionate fans who are consumers and potential consumers, and we work to connect with them around that passion-point. What we really work hard at is storytelling in that environment. It is no secret that insurance is not necessarily endemic to sports. How do you deal with the challenge of getting your brand and message to stand out in a crowded insurance category and also amidst ads during sports programming? 14 on TNT, to be held in Barclay’s Center in Brooklyn, N.Y.). 18), presents ESPN’s in-season weekly basketball College Game Day Covered By State Farm and is title sponsorship of the NBA’s All-Star Saturday Night (this season scheduled for Feb. 15 on NBC), is title sponsor for the college basketball Champions Classic (Kansas vs. And in a tie-in with Saturday Night Live, Hans (Dana Carvey), Franz (Kevin Nealon) and Super Fans (Robert Smigel and George Wendt) are as real as the messages they convey.Īlthough State Farm has a portfolio of messaging platforms, the Bloomington, Ill.-based insurance firm is a major player in sports and entertainment.Īmong its alliances, State Farm has a deal with Lorne Michaels and Broadway Video Entertainment to support the 40th anniversary of Saturday Night Live (including a three-hour show scheduled for Feb. At the Annual General Meeting on 30 April 2020, the former Federal Councilor Doris Leuthard is available for election as a member of the Board of Directors.In the world of State Farm marketing, Jake wears khakis when he’s talking to customers at 3 a.m., NFL quarterback Aaron Rodgers embodies Discount Double Check as much as he does the green-and-gold of the Green Bay Packers and Los Angeles Clippers star Chris Paul both leads the NBA and insurance agents in assists and embodies his faux brother Cliff. and Barbara Egger-Jenzer, until 2018 Head of the Construction, Traffic and Energy Directorate of the Canton of Bern. The Stadler Board of Directors includes other well-known personalities: Hans-Peter Schwald, Senior Partner at the law firm BianchiSchwald LLC, Kurt Rüegg, Chairman of the Board of Directors of Alantra AG, Fred Kindle, Chairman of the Board of Directors of VZ Holding AG and former CEO of ABB, Christoph Franz, Chairman of the Board of Directors Roche Holding AG, Wojciech Kostrzewa, CEO of Billion Group Ltd. We wish him every success in his future political career», says Chairman of the Board of Directors Peter Spuhler.
His experience in politics and business was a win for us. «We would like to thank Friedrich Merz for his many years of service as a member of the Stadler Board of Directors. Until 2014 he was a member of the supervisory board of AXA Gruppe AG and until 2015 a member of the supervisory board of Deutsche Börse AG.
He currently holds supervisory board mandates at Flughafen Köln-Bonn GmbH, BlackRock Asset Management Deutschland AG, WEPA Industrieholding SE and HSBC Trinkaus & Burkhardt AG. He was the group leader of the CDU / CSU, member of the German Bundestag until 2009 and member of the European Parliament until 1994. He expressed the wish to be able to concentrate fully on his political mandates.įriedrich Merz was elected to the Stadler Board of Directors in 2006. Friedrich Merz leaves Stadler's board of directors in order to concentrate on politics I © Merz/ CDUįriedrich Merz has decided not to stand for re-election to the Board of Directors of Stadler Rail AG at the upcoming Annual General Meeting on 30 April 2020.
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